Navitas was a business design strategy and marketing consultancy firm I founded in Santiago, Chile, in 2012. Major clients included multinationals like Fluor and Mota-Engil, national engineering SMEs, award-winning production agency Nedofilms, as well as non-profit organizations such as The Jane Goodall Institute and Fundación Posgrados para Chile.
During my time at Navitas, I lead the planning, strategic design, digital marketing, content marketing and branding services of over 15 projects for our client base. Navitas achieved achieved national brand awareness and sector positioning for top clients; acted as a marketing agency for 5 major accounts (65+ in marketing and advertising materials); as a strategic and service design partner to redesign and optimize key organizational structures, services and channels; and generated 3 multimedia productions, one of which helped win an internal award.
Reporting directly to client’s top-level management, projects required end-to-end delivery, from the early stages of identifying client needs and conducting stakeholder interviews, to presenting service proposals, co-creating business models, strategic design procedures (lean methodologies, design thinking, service design, heuristic evaluations, etc.), to change implementation, iterations and final service handover. Projects required the ongoing direction and guidance of cross-functional teams (usually between 2-15 employees), client project stakeholders and leads, as well as vendors.
We also produced and designed workshops to create employee-centric organizational infrastructures that improved project development and performance, work culture and end-customer service delivery. As part our of digital marketing and communications capabilities, we successfully lead the branding (and rebranding), web development, communications strategy and content marketing for several clients.
Other minor projects were focused on image consultancy, and tailored to higher management executives, field specialists and entrepreneurs.
For more information, you can download the company’s presentation here.